Working Harder and Making Communities Safer

In today’s world, traffic safety is constantly evolving. That means school zone and highway safety is more critical than ever, along with the need to deploy our officers as effectively as possible.

Blue Line Solutions helps Police agencies get their jobs done. Blue Line Solutions blends one-of-a-kind photo speed enforcement and compelling public information & education to save more lives and prevent tragedy before it happens. The company offers hassle-free, end-to-end managed services, from equipment and surveillance to citations and collections. BLS is also the only mission-focused company of its kind, firmly grounded on the principles of giving back and honoring those who have fallen.

We sat down with Mark recently as he shared the new cutting-edge industry innovations that are changing the way we think about traffic safety.

Enforcement meets information: TrueBlue School Zone

Our school zone program was modeled after the acclaimed, 21-year-old Click It or Ticket program. Using this proven methodology, TrueBlue School Zone features a comprehensive five-day preliminary speed study of a school to create strong baseline data which is shared with parents, schools, government and neighbors through social media, press releases and school communications. “We’re basically saying, ‘Hey, we watched your school carefully,’” Mark explains. “’Can you believe that X number of people dangerously sped through your school zone in just five days?’”

Next comes a 30-day warning period, where speeders receive written notices but no tickets, followed by actual citations issued. BLS conducts speed studies repeatedly during these initial stages – and the results have been extraordinary. In an initial report from South Fulton, GA, we saw an 82% reduction in speeders in the first 90 days of the program among 10 school zones. “These studies were conducted during the warning phase – before a single ticket was written,” Mark adds. “This isn’t about making money…it’s about saving lives.” As of April 2024, the program has recognized a 96% reduction in speeding vehicles (1,840 in 5-day period). The long-term success of the program can be attributed to the continued presence of public safety awareness components, such as radar feedback signs, increased signage, as well as public information & education.

Precision matters: Why LIDAR?

State-of-the-art LIDAR uses an infrared laser-beam that precisely pinpoints a specific vehicle and instantly calculates its speed on a road or even a multi-lane highway. It’s powerful, extremely fast and 100% effective.

“Blue Line Solutions leverages lane-dedicated, single-beam LIDAR technology,” Mark tells us. “We can definitively prove that the vehicle our equipment captured was the only vehicle in question. Also, we manage every aspect of the citation process, freeing up manpower for more important work.”

Triple threat: ALPR, surveillance and automated enforcement

What’s the best way to capture criminals, recover stolen cars and save children? By adding ALPR to mobile surveillance cameras. This technology reinvents how an agency combats crime. Now a trailer can be moved according to an agency’s changing needs, streaming video in real-time, identifying individuals from 1,000 feet away and generating customized data – and Blue Line provides an ALPR camera for every school zone.

And it’s available at no cost. “We offer a 1-for-1 program to our agency partners,” Mark explains. “You get one ALPR camera for every school zone photo speed camera – and the cameras can be placed anywhere in the jurisdiction.”